Established in 2011, London-based brand Hype has made a name for itself as one of the most recognizable streetwear brands in the UK, with flagship stores in London and Taiwan.This past week the fam met up in downtown LA to shoot some of their pieces. Peep the photos below featuring the following: Hype Crest Coach Jacket, Black Style Floral Coach Jacket, and the Black more...
UK’s staple streetwear brand Hype has re-written their own rule book with their AW17 collection. The new collection explores cut and sew fabrics on a grander scale and sherpa quilting, they have slowed down on the all over print and explored the use of graphics in a new and exciting way. The core of Hype is still very prominent in AW17 but the use of more more...
UK label Hype have designed a concise collection exclusively for high street retailer Footasylum. The four-piece collection is made up of tees using camo print, splat and distress and destroy techniques. Footasylum was the first major high street retailer to stock Hype in the early days of the brand and this collection signifies the ongoing relationship between the more...
Cristiano Ronaldo, one of the best soccer players in the world (opinions may vary about the number 1 spot) joined Nike to create a special rendition of the Air Force 1. The result is this Ultraforce FC "Cristiano Ronaldo" Hyper Cobalt, a premium lightweight take of the 80s classic. A limited edition, it comes with a striking hyper cobalt colorway depicted on a leather more...
United Kingdom based streetwear brand Hype drops their AW 16 Collection, exploring simplicity and intrinsic detailing which includes expressive linings on jackets coupled with inside pocket designs, discrete zippers and a contemporary exterior giving individual garments continuing versatility. The Just Hype AW16 Collection progresses evermore into the realms of more...
Nike comes back this summer with another release of the Nike Lunarfly 306 “Hyper Punch”. The silhouette is a mix between a Flyknit low mold paired with a Lunar bottom that combines style and comfort with the Nike's Just Dot It covering the mid-foot strap across the shoes finish. The red sole def makes the shoe pop against the black outer shell of the sneaker and more...
With the release of his latest album Oxymoron, the Hip-Hop game has centered its attention around Los Angeles artist and TDE heavy hitter ScHoolboy Q. The short films come to you by way of HYPERTRAK & Alife who released footage of ScHoolboy Q discussing his life as an artist through some of the trials and tribulations of recording his first major label release. The more...
Chance.... Acid rapper, soccer, hacky sacker hailing from the City of Chicago has been a breath of fresh air to the Hip-Hop world within the last few months and has been gaining momentum to take the world by storm through his soulful melodies and storytelling raps. In his latest interview Chance the Rapper takes time out to share some of his thoughts with HYPETRAK TV more...
