{"id":11227,"date":"2013-02-14T12:53:47","date_gmt":"2013-02-14T20:53:47","guid":{"rendered":"http:\/\/illsocietymag.com\/?p=11227"},"modified":"2013-02-14T12:53:47","modified_gmt":"2013-02-14T20:53:47","slug":"h%e2%88%86shtag-dont-call-it-cloudrap-episode-3","status":"publish","type":"post","link":"http:\/\/illsocietymag.com\/?p=11227","title":{"rendered":"H\u2206SHTAG$ &#8211; Don&#8217;t Call It #CloudRap &#8211; Episode 3"},"content":{"rendered":"<p><center><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"http:\/\/www.youtube.com\/embed\/x8cA5Qqmqbs\" frameborder=\"0\" allowfullscreen><\/iframe><\/center><\/p>\n<p>As legend has it, <strong>\u0093Cloud Rap<\/strong>\u0094 was coined by hip hop eccentric <strong>Lil\u0092 B<\/strong> sometime around 2009. While speaking to rap journalist <strong>Noz<\/strong> in an interview, he pointed to a cheap airbrushed picture of a castle floating on some cumuli in the sky and exclaimed, \u0093That\u0092s the kind of music I want to make.\u0094 Whether that\u0092s simply a bit of myth-making is immaterial: the term stuck \u2013 and perfectly captured the marriage of B\u0092s B.A.S.E.D. free-form flow, ethereal <strong>Clams Casino<\/strong> beat aesthetics and MySpace-based distribution methods. \u2028\u2028<\/p>\n<p>In the subsequent years of rising Hulkshare storage, the sound has snowballed into a heterogeneous amalgam of Southern snare patterns, spacious synth pads, blunted lyrics and indecipherable ALT-key character chains on Tumblr \u2013 and gave rise to new players like <strong>Main Attrakionz<\/strong>, <strong>SpaceGhostPurrp\u0092s<\/strong> <strong>Rvdxr Klvn<\/strong> and <strong>Robb Bank$<\/strong> who have continued to push hip hop deeper into the online landscape.<\/p>\n<p>In this third episode of our <strong>H\u2206SHTAG$<\/strong> series, we take a look at the cloud rap scene and the Internet\u0092s role in its enormous growth. Can legitimate hip hop movements thrive without a firm regional rooting? What\u0092s the point of putting out albums when a Datpiff mixtape link will do? And most importantly, does the cloud rap label even come close to describing the sound anymore? <strong>Main Attrakionz<\/strong>, <strong>Flatbush Zombies<\/strong>, <strong>Robb Banks<\/strong>, <strong>SpaceGhostPurrp<\/strong>, and <strong>Piff Gang<\/strong> weigh in alongside noted journalists and bloggers like <strong>Femi Obasaju<\/strong> from Okayplayer and Rinse FM&#8217;s<strong>Lily Mercer<\/strong>.<\/p>\n<p>Via-<a href=\"http:\/\/www.redbullmusicacademy.com\/\">Red Bull Music Academy.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As legend has it, \u0093Cloud Rap\u0094 was coined by hip hop eccentric Lil\u0092 B sometime around 2009. While speaking to rap journalist Noz in an interview, he pointed to a cheap airbrushed picture of a castle floating on some cumuli in the sky and exclaimed, \u0093That\u0092s the kind of music I want to make.\u0094 Whether [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":11228,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[59,6,60],"tags":[1857,430,1854,1852,1853,1862,1851,96,1855,1864,1858,1856,1863,1865,1861,1860,1859],"_links":{"self":[{"href":"http:\/\/illsocietymag.com\/index.php?rest_route=\/wp\/v2\/posts\/11227"}],"collection":[{"href":"http:\/\/illsocietymag.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/illsocietymag.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/illsocietymag.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/illsocietymag.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11227"}],"version-history":[{"count":2,"href":"http:\/\/illsocietymag.com\/index.php?rest_route=\/wp\/v2\/posts\/11227\/revisions"}],"predecessor-version":[{"id":11230,"href":"http:\/\/illsocietymag.com\/index.php?rest_route=\/wp\/v2\/posts\/11227\/revisions\/11230"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/illsocietymag.com\/index.php?rest_route=\/wp\/v2\/media\/11228"}],"wp:attachment":[{"href":"http:\/\/illsocietymag.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11227"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/illsocietymag.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=11227"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/illsocietymag.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=11227"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}