PXL, short for ‘pixels on cotton’ was founded by Dacre Bracey, a well known and respected name in the UK as well as the founder of RWD magazine. His passion for street culture was ignited in the 90s as the UK street and club scene began to take shape and following the success of RWD magazine, it was only natural for Dacre to start his own street wear label!
Spring/Summer sees PXL expand its collection with a broader range of products from leather strap backs and bucket hats to Italian leather varsity jackets. Inspiration is drawn from retro phones, most notably the Motorola ‘brick’ phone which is translated onto an all over print used in tees, shorts and shirts. This seasonal drop also continues with the bold 0207 branding which references the London dial code.