Los Angeles lifestyle brand Hotel 1171 drops visuals for their video “Cruel Summer” that celebrates the brands favorite season and the hotel lifestyle featuring the beautiful model Cassy Gerasimova. Shot in Los Angeles, by California-based director, photographer Charles Bergquist and created by Brett Baldwin expressing the creative freedom of doing what you love and getting the most out of life all through the perspective of Californian summertime. In addition, are images from their latest collection available at Hotel 1171’s online store featuring everything from tees, jackets, tanks and much more in the classic black/white colorways.