Kendrick Lamar drops the video for his latest single ‘i’ directed by Christian San Jose. The video shows dozens of people making the two-handed heart symbol that is featured prominently on the “i” artwork, along with footage of Lamar performing on stage. Many of the images have heavy gang depictions of the notorious Blood and Crip gangs from the West Coast who are together as one spreading the message of love putting the spotlight back on the rapper’s words, the greatness of the track is well underlined.
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