Apple has dropped its latest visuals for their upcoming release on the Apple watch and have called upon the assistance from photography heavy hitter David Sims to set his editorial magic. This move has notably been matched by a change in management with the addition of fashion execs Angela Ahrendts and Paul Deneve from Burberry and Saint Laurent who recently moved over to Silicon Valley. The approach seems to indicate that Apple is making an aggressive push for their latest gadget to be seen as more of a fashion accessory than a piece of wearable tech.
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