G-SHOCK announces its latest collaboration with New York-based Director/Artist/DJ, Va$htie Kola. The partnership marks G-SHOCK’s first-ever collaboration with a female artist and aims to appeal to a young, fashion-forward consumer. The G-SHOCK x VA$HTIE limited edition timepiece, GMAS110VK-9A, offers a fresh spin on one of the classic analog digital styles; it’s available in a trendy metallic gold complete with the VIOLETTE logo printed on the band and the VA$HTIE logo printed on the caseback as well as custom packaging and tin. In addition to being a stylish accessory, the timepiece also offers features for an on-the-go lifestyle. The G-SHOCK x VA$HTIE timepiece will retail for $160.00 USD and will be available for purchase beginning December 2014 at select Macy’s, Tourneau, and key fashion boutiques, as well as the G-SHOCK Soho NYC store.
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