Superior Belief was founded in 2011 with a vision of providing street fashion with a street price tag. Taking inspiration from high end fashion and combining it with a love for street culture, the brand bring something unique to the market and their fearless risk taking attitude has seen them excel each season.
A mixture of bold graphics and quality fabrics has allowed them to deliver a range which other brands have been unable to replicate in quite the same way.
Now three years later, they are growing rapidly, and their most recent summer collection shows them at their most adventurous yet. Taking on a minimal sportswear driven aesthetic along with a jungle print, Superior Belief have produced a range of products that are both unique and original, setting them apart from their street wear counterparts.
Key pieces include the satin bomber jacket with embroidered branding, the ¾ sleeve hockey jersey and the jungle raglan tee. Developing from the recent trend of floral patterning, SB’s latest collection pushes into new territory and sets a new high bar for the streetwear market.
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