Hailing from London in the UK, BÄAS are a street wear label focused on producing innovative, quality pieces merging design with artistic expression. Founded in 2013, BÄAS started out by creating t-shirts with stencils and spray paint mainly based around creative logos and influential figures such as the Fresh Prince. Deciding on the Dutch word for ‘Boss’, BÄAS was formed this time with a small collection of printed t-shirts.
The brand has evolved in the last year and a half to now offer a selection of hoodies, sweats, tees and accessories in a variety of colours with a range of designs. The brand combine classic urban styles with cultural influences which is translated into patterns and fonts. One key element of the brand is their strong and ever growing relationship with the house music scene. BÄAS have an expanding network of producers and DJs that have really helped to develop the brand identity by showcasing their gear at events. Aside from the clothing aspect of the brand, BÄAS also run a successful music blog which includes interviews with some of the best upcoming UK talent. With their good quality products and strong imagery, we can tell BÄAS will be one to watch in 2015.
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