Korea’s clothing company thisisneverthat designed its collection for Spring/Summer 2015 around a story entitled “Lake on Fire,” depicted in a short film involving three teenage characters (Emmanuel, Florian and Andrea) whom the clothes were made for. The film discuses the accounts the three boys witness to a strange and unlikely crime of a man clothed in a black trench coat set fire to a lake in a forest where they happened to be biking in the middle of the night. The collection itself is a wide range of graphic pieces styled with five-panel caps, bucket hats, sandals and slides. Furthermore, thisisneverthat even collaborated with JanSport on a backpack and PUMA on two sneakers.
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