FILA have, until now, presented one core ‘VINTAGE’ collection which has always paid homage to its iconic tennis roots of the 70’s and 80’s, celebrating the much loved pieces of FILA’s past whilst aligning with current trends to refresh and excite new generations. This season, Tennis continues to play a strong role in the collection, but in addition, SS/16 focuses heavily on its strong involvement in sailing and offshore racing from the same era.
To compliment the ‘VINTAGE’ collection, SS/16 introduces; ‘BLACK LABEL’ which revisits the brands nostalgic back catalogue from the eighties and nineties. This stand-alone collection boldly serving up both men’s and women’s wear aligns with a more urban fashion demographic inspired by music and youth culture past and present.
During the eighties and nineties, although already famed for its tennis and casual attire, FILA was proudly worn by a new, more urban customer. The ‘F’ box was being adopted by the likes of Puff Daddy, TLC, 2Pac and LL COOL J; the bigger the branding, the more the primary colours of red white and blue were everywhere.
This new capsule collection pays homage to this urban era and comes at a time when a new generation are craving to revive anything and everything from these particular decades, aspiring to these iconic figures that have paved the way for music and youth culture of today.
The collection takes inspiration from brands such as Tommy Hilfiger, POLO sport, and other 90’s power brands, as well as directly hand picking FILA archive pieces and re-releasing them exactly as they were.
SS16 playfully fuses together the oversized ‘baggy’ trends of the 90’s with the figure hugging sports specific Lycra fabrics of the 80’s across both their men’s and women’s wear, forming a very appealing and nostalgic look for a younger generation that are looking towards sports heritage brands as an alternative to streetwear.
Due for release throughout February and March 2016, the SS16 Black Line collection will be available at the Fila UK site, other stockists TBC.
- Luci Wilden