House of Vans announces its latest destination arriving to Detroit, MI January 24-27, 2019, at The Jefferson School. Vans will transform the historic building at 950 Selden Street in West Midtown, into a cultural hub to celebrate art, music, action sports and street culture bringing Vans’ “Off The Wall” ethos to life. With an array of curated programming free to the community, this unique pop-up experience will be the largest House of Vans experience to date. Other pop-ups have included Paris, Montreal, Guangzhou, Hong Kong and Mexico City, along with permanent House of Vans locations in Chicago and London.
“Detroit has a rich and eclectic history across music and art, along with a burgeoning skate scene that closely aligns with Vans’ own history and mindset,” said Brooke Burt, Vans’ Senior Manager of Lifestyle Brand Marketing. “It is truly an honor to bring House of Vans to life in Detroit alongside this incredibly creative and inspiring community.”
The House of Vans Detroit pop-up will kick-off Thursday, January 24 with a concert featuring acclaimed bassist and songwriter Thundercat, local post-punk legends Protomartyr and the soulful pop of Amber Mark. Music continues through the weekend with rapper and Detroit’s-own Danny Brown, who will bring his high energy show to the main stage on January 25 along with SoCal rock quartet Joyce Manor and acclaimed cellist and singer Kelsey Lu. House of Vans will also introduce its signature SESSIONS series to the pop-up turning the stage over to local Detroit talent. Musicians interested in playing SESSIONS at House of Vans Detroit can email music to submitmusic_houseofvans@vfc.com.
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