Multi-talented Seattle rapper Dave B releases the lead single and music video “CPU Luv” from his sophomore album BLEU available June 7th. The new single is produced by Sango and Wax Roof. Dave B craves the same love that encapsulates his peers with their digital devices, so enamored with their online fantasy life that they become disconnected with reality around them. In the Lea Godoy and Kyle McCarty directed video, Dave parodies Microsoft’s classic advertising campaign from the 1990s featuring their founder Bill Gates.
Dave explains, “Love me like you do your computer, love.” I don’t require hella attention but I don’t think anyone likes to repeat themselves. I think we were in LA or some shit n I just noticed how shorty and all the homies just be locked into their phones to the point where niggas became unresponsive. That’s kind of what it is for this generation I feel like… so I wrote this.”
Watch “CPU LUV” above, and find more of Dave B’s music here.
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