RECAP: Long Beach 2012 AGENDA Tradeshow

By | January 21, 2012 at 6:45 am | No comments | Fashion, Recaps

Last week the ILLSOCIETY team attended the AGENDA Tradeshow happening at the Long Beach Convention Center. The forum consisted of collections in the streetwear and action sports industries across the U.S. This year’s showcase featured over 200 brands such as Crooks & Castles, Primitive, The Hundreds, Vans, Stussy, Diamond Supply Co. and Supra among others. Along with current heavy-hitting streetwear and action sport brands, was the introduction of 50 new emerging brands showcased at AGENDA’s Primer dedicated to first time brands. Some of the standout brands at Primer included 8&9 Clothing, Cloud IX Creative Minds, and The Livid Rival Company. The Livid Rival Company also known as TLR&CO had the overall most impressive collection from all the emerging new brands at Primer with a full collection of must have pieces including snapbacks, beanies, t-shirts, and sweaters for the Spring/Summer collection. We had the pleasure of sitting down with the owners of the company as well as a couple other brands to discuss upcoming products releasing and experience at AGENDA during the two day tradeshow. Overall, the entire tradeshow was well put together and had a lot of great pieces to lookout for during the upcoming seasons including apparel, shoes, hats, accessories and more. Also, be on the lookout for the AGENDA Tradeshow going on in New York January 23rd-24th with another roster full of action sports and streetwear brands.

Photos By: Natalie Aragon,Bianca Giovanna and David Winkelman.

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