New East London based clothing company JAU LABEL has just launched her SS13 collaboration with VVVintage, which sold out at Somerset House London Fashion Week this September 2012, and are now looking to showcase the SS13 “Schizolog” Fashion Film SS13 COLLECTION. JAU Label embodies intelligent, unusual and quirky design with a flair in wearability. Graduating in 2010 Jessica Au has had an overwhelming interest from press and buyers, stocking internationally. Her fashion design showcases her skill and precision through cut out fabrications and layers of texture producing an unusual take on urban sportswear. Overlaying harsh mesh on delicate sheer printed fabrics a combination not usually associated with menswear. Jessica has multiple decorative textural elements within her designs, something often neglected when it comes to menswear, due to the prominent concentration and demand for cut and structure. Each collection takes you through a series of outer world imagination mixed with progressive construction to illustrate fun yet fashionable styles.
– Knowledge “What’s the Science”
SCHIZOLOG for JAU LABEL from Rob Heppell on Vimeo.
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