Sampha has today revealed the video for his new single ‘(No One Knows Me) Like The Piano’. The video – directed by Jamie James Medina and starring Sampha alongside model and activist Adwoa Aboah – comes in two different formats. As well as a traditional music video, viewers can also immerse themselves in a virtual reality version, a product of Sampha’s creative and technological collaboration with YouTube.
At once both emotionally raw and achingly beautiful, ‘(No One Knows Me) Like The Piano’ is a tribute to the piano that sat in Sampha’s south London family home from the age of three – a piano on which he wrote much of his highly anticipated forthcoming debut album Process. Produced by Sampha and Rodaidh McDonald, Process (to be released February 3rd on Young Turks) is set to be Sampha’s defining artist statement. As one of todays most enigmatic young artists, Sampha previously lent his vocal, production and songwriting talents to a whole range of standout releases, from contemporaries such as SBTRKT, FKA twigs, Lil Silva and Jessie Ware to world-renowned superstars like Drake, Beyonce, Kanye West, Frank Ocean and most recently on Solange’s A Seat At The Table album. Now, on Process – which also features previous singles ‘Timmy’s Prayer’ and ‘Blood On Me’ – it’s time for Sampha to tell his own story.
Experience and watch both videos for ‘(No One Knows Me) Like The Piano’ above. Enjoy!